Huge Improvement Revealed For Yorkville Plaza Redevelopment

        

Here’s a little behind-the-scenes for you today as a way of introduction to this article. You may have noticed that yesterday we picked The New Residences of Yorkville Plaza, the redevelopment of the current Four Seasons Hotel after it decamps down the block to Bay Street in 2012, as our dataBase project of the day. It’s still the project of the day now in fact, until our next one is revealed later this afternoon. Today though, we find we need to be playing up the project again, as developer Camrost-Felcorp just got in touch with us to tell us ‘we’ve got a new plan for the retail at the base of the building, here’s a new rendering to update you’. The new plan, we have to say, is a huge improvement on the original, and it turns what was an awkward, tacked-on updating of a 1971 brutalist local landmark… into a bold and energized – yet respectful – reimagining of the building’s existing expression. We are getting something good here!


New retail podium plan for The New Residences of Yorkville Plaza, by WZMH Architects for Camrost-Felcorp

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dataBase Project of the Day: The New Residences of Yorkville Plaza

        

The Four Seasons Hotel, located between Cumberland and Yorkville Avenues, at Avenue Road, has been a Toronto landmark since its completion nearly four decades ago. The architecture is reflective of the 1970s Brutalist style, defined by an extensive use of concrete and solid geometries. The relocation of the luxury hotel chain to the new Four Seasons Hotel and Residences created an opportunity that no developer could pass up; The New Residences of Yorkville Plaza, developed by Camrost-Felcorp will breath new life into one of Toronto’s most iconic addresses.

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The Model: The Avenue is for the art lover and the party thrower

        

Lisa Van de Ven | National Post

Consider this model a blank slate. The long white hallways of Suite 1501 at The Avenue are ideal for art enthusiasts to imagine their own collections in the space, while the layout was designed as the perfect party destination. Soft greys and creams and a herringbone floor look refined in the 3,150-square-foot suite, which features formal and informal spaces. “The way we introduce formality these days is more about the end-user and how they’ll be entertaining and socializing,” says designer Matt Davis, senior partner with The Design Agency. And so long hallways lead guests straight to the living and dining rooms; the kitchen is closed off, making it perfect for kitchen caterers, and the rest of the suite is kept separate so that guests don’t enter private rooms. It’s elegant and sophisticated, Mr. Davis says. Remaining suites at Camrost-Felcorp’s The Avenue range in size from 1,855 to 3,750 sq. ft. and in price from $850,000 to $4.7-million. The sales office is located at 155 St. Clair Ave. W. in Toronto and is open by appointment. For more information, call 416-486-6645 or visit theavenue.ca.
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PHOTO FRIDAY – Mad Men Fundraiser at Imperial Plaza

        

SavelBlogs.com

A Bay Street crowd of 350+ looked mighty dapper October 25, in the exquisite mid-century styled lobby of the former Imperial Oil Headquarters at 111 St. Clair West, mingling with classic cocktails and 60’s themed food in hand for Macquarie Private Wealth’s annual fundraising event. I was fortunate enough be in attendance at the event and got to see first hand what the last party at Imperial Plaza would look like!
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Toronto’s Iconic Imperial Oil Building’s Final Throw Back:

        

Sharp Staff | SharpForMen.com

An Ode to Toronto’s ‘Man Men’ Era at Macquarie’s Cocktails for a Cause

Globe and Mail Architourist Dave Leblanc

A Bay Street crowd of 350+ looked mighty dapper October 25, in the exquisite mid-century styled lobby of the former Imperial Oil Headquarters at 111 St. Clair West, mingling with classic cocktails and 60’s themed food in hand for Macquarie Private Wealth’s annual fundraising event.
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Macquarie Private Wealth Draws on Mad Men to Inspire Fund-Raiser at Imperial Plaza

        

Carla Warrilow Photo by Josh Fee | BizBash Media Inc.

William MacTaggart, investment adviser at Macquarie Private Wealth, thanked guests.

Macquarie Private Wealth hosted a Mad Men-inspired cocktail party for 400 guests on Tuesday, with proceeds going toward Big Brothers and Big Sisters Toronto and the Children’s Foundation of Guelph and Wellington. Kim Graham, principal at Kim Graham and Associates, produced the event and incorporated the 1960′s into every aspect, from the Imperial Plaza venue to the menu.
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1960s Throwback at Toronto’s Iconic Imperial Oil Building

        

Samira Rehman Photos by William Suarez | YYZ LIVING Magazine

Last Tuesday night, nearly 400 people attended a grand benefit held by Macquarie Private Wealth at the former Imperial Oil Building at 111 St. Clair Street West. The structure was once the home of Canada’s largest oil company and is one of Toronto’s few iconic structures designed in classic international style modernism. The place was transformed as, “An Ode to Toronto’s ‘Man Men’ Era” for a night of celebrations before the building’s full conversion into “Imperial Plaza” condominiums.
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News Hour – Imperial Plaza

        

David Shum | Global Toronto

What’s old is new again at Imperial Plaza in Toronto. The building is being celebrated for showcasing the glitz and glamour of an era long ago.

Plaza to have pizzazz

        

Sydney Loney | National Post

When you talk to David Feldman, president and CEO of CamrostFelcorp, about the former Four Seasons hotel (soon to be the Yorkville Plaza residences), the word “iconic” comes up a lot. As in: it’s “an iconic building” in “an iconic location” with an “iconic history.”

The building has dominated the corner of Avenue Road and Yorkville Avenue since the early ’70s, and in that time has housed a long list of highprofile guests, from Gwyneth Paltrow and the Rolling Stones to Oprah Winfrey and Nelson Mandela.
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Former Four Seasons ready for its next close-up

        

Dave LeBlanc | The Globe and Mail

From left to right, the Designer Guys, Matt Davis and Anwar Mukhayesh along with President/CEO of Camrost-Felcorp David Feldman and Chief architect of WZMH Architects Brian Andrew in front of the Four Seasons Yorkville tower, which will be converted into condominiums in Toronto, Ont. - The Globe and Mail
From left to right, the Designer Guys, Matt Davis and Anwar Mukhayesh along with President/CEO of Camrost-Felcorp David Feldman and Chief architect of WZMH Architects Brian Andrew in front of the Four Seasons Yorkville tower, which will be converted into condominiums in Toronto, Ont., The Globe and Mail

Last summer, it was the conversion of the very ‘Mad Men’ 1950s Imperial Oil building at St. Clair Avenue West and Avenue Road into condominiums; this summer, it’s the Brutalist, late-1960s Four Seasons building at the corner of Yorkville Avenue and Avenue Road: is David Feldman on a one-man mission to save Toronto’s stock of mid-century modernism?
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