Yorkville Plaza

Four Seasons Toronto closes, new hotel on the horizon

        

David Silverberg | digitaljournal.com

A view of two Four Seasons Hotel Toronto properties, with the new property on the left in the horizon and the old hotel on the right

Toronto – The iconic Four Seasons Hotel Toronto, located in the city’s trendy Yorkville district, is now closed for good, as management and visitors eagerly anticipate the successor, a 55-storey tower still under construction just around the corner.

Every season passes, and now its Four Seasons Toronto’s turn. The 35-year-old hotel at 21 Avenue Road closed its doors in anticipation of the opening of a new location on Yorkville Avenue, expected to be completed later this summer.

It’s an end of an era for many who made the Four Seasons their temporary home while visiting Toronto, or for those who dined at their celebrated restaurants such as Studio Cafe. Many Torontonians also frequented the hotel during the Toronto International Film Festival to catch a glimpse of movie stars coming in and out of the popular tourist destination.
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Luxury Condominiums in Yorkville From The Mid $300′s

        

New Condo Guide Mar24-Apr7 2012 Volume12 Issue06

Camrost-Felcorp Revitalizes Yorkville by transforming the Four Seasons hotel building into a world-class residential address

        

New Condo Guide
Camrost-Felcorp Revitalizes Yorkville

As one of the most anticipated projects this year, Camrost-Felcorp is rebuilding the gateway to Yorkville with the conversion of the Four Season’s hotel building at 21 Avenue Rd.

Building on its upscale character, unrivaled history and celebrity association, the New Residences of Yorkville Plaza will emerge as an iconic residential address offering an exclusive selection of pied-à-terre, one- and two-bedroom suites that will become a pinnacle for this famed stomping ground at the corner of Yorkville Ave. and Avenue Rd.

“This project is beyond iconic,” says Matthew Davis of The Design Agency. “It’s really where everyone wants to be.”
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Toronto’s Four Seasons Closes

        

hoteliermagazine.com

TORONTO — The Iconic Four Seasons hotel in Yorkville officially closed on Wednesday in preparation for the opening of its new location at the corner of Yorkville Ave. and Bay St. this summer.

“I’m calling this our flagship hotel because it’s in Toronto — in our hometown — but also because it embodies everything we’ve learned over these last 50 years,” said Isadore Sharp commenting on the new location as quoted in the Toronto Star. “All of that is incorporated into a state-of-the-art great addition to Toronto. The hotel is dramatic in its scale as well as its architecture. That first experience when you arrive is going to be as glamourous as it is generous — more so than any other hotel in town.”

The old building at the corner of Yorkville Ave. and Avenue Rd. will be turned into a condo residence with retail businesses on the ground floor.

Call Sheet # 231: Planning for the Inauguration, Bing Execs Fired for Sundance Spending, Final Four Security Measures

        

Beth Kormanik and Anna Sekula in New York | bizbash.com

++ Sponsored by Event Leadership Institute ++

TODAY’S CALENDAR: The Michael Jordan Celebrity Invitational golf tournament begins in Las Vegas, the Sony Ericsson Open continues in Miami

* INCOMING *

1. INAUGURATION PLANNING BEGINS: The presidential election is still months away, but planning for the inauguration ceremony kicked off yesterday. According to The Hill, the January 21 event will have a budget of $1.2 million, about $3,000 less than in 2009 and $13,000 less than in 2005. New York Senator Charles Schumer was voted to head the Joint Congressional Committee on Inaugural Ceremonies. thehill.com/homen…

2. BING FIRINGS TIED TO SUNDANCE: This past week the Microsoft brand publicly fired two marketing executives, Eric Hadley and Sean Carver. Ad Age: “An internal investigation turned up a list of violations, which Ad Age has learned included problems with line items and dates on purchase orders related to the three-story Bing Bar in Park City, Utah, Microsoft’s celeb hangout during the Sundance Film Festival.” They also paid more than $1 million to a marketing agency not approved by Microsoft, and Carver took a first-class flight without proper approval. adage.com/article…
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Four Seasons Hotel closed ahead of move

        

Marcia Chen | CityNews.ca

Yorkville’s landmark Four Seasons Hotel is closing its doors temporarily while it moves to a new location down the street.

The Avenue Road building, which helped transform Yorkville from its bohemian roots into the luxury destination it is now, closed Wednesday ahead of its makeover.

“I have a lot of guests, a lot of employees. A lot of farewells, a lot of goodbyes. It’s just a very emotional, difficult day for all of us,” said Dimitrios Zarikos, Regional VP & GM, Four Seasons Hotel.

This summer the hotel will reopen as the New Residences of Yorkville Plaza — a 31-storey tower housing high-end condos and shops at the corner of Avenue and Yorkville Avenue.

“I’ve been here since 1978. It’s bittersweet, because I’m also very excited about the new place one block down…but it will be sad to say goodbye to this lovely old building,” said Liloo Alin, chef concierge, four seasons hotel

Renovations are also planned for Hazelton Lanes and the Park Hyatt nearby.

Click here for more information.

Toronto Four Seasons closes its doors

        

Featuring video from CTVNews.ca | globeandmail.com

The iconic Four Seasons tower in the upscale Yorkville neighbourhood will be turned into a condo … » View Video

The Four Seasons has closed and will become—you guessed it—a condo tower

        

Frances McInnis | torontolife.com

Four Seasons - YorkvilleThe new Four Seasons in Yorkville, set to open this summer (Image: screen grab from Yorkville Residences website)

Luxury-loving Torontonians should brace themselves for a spring of deprivation: for the next four months, the city will be without a Four Seasons Hotel (horrors!). The iconic old Four Seasons, which has stood at the corner of Yorkville Avenue and Avenue Road since 1978, officially closed yesterday when its last guest checked out. Comrost-Felcorp Inc. has bought the building, with plans to gut it, add a glass base with restaurants and shops and turn the 380 former hotel rooms into 490 condos (which makes it sound like the condos will be rather small). Meanwhile, the hotel’s successor, a 55-storey tower nearby with a $28-million penthouse, isn’t slated to open until August. No word on where Colin Farrell and the Jonas Brothers will hang out until then. Read the entire story [Toronto Star] »

Four Seasons closing current location Wednesday

        

Justine Lewkowicz | newstalk1010.com

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The Four Seasons hotel will be closing its doors on Wednesday.

The Yorkville hotel isn’t going away, though. It will reopen in the summer at its new location at the corner of Yorkville Ave and Bay St.

The old building at the corner of Yorkville Ave and Avenue Rd will be turned into a condo residence with retail businesses on the ground floor.

The new hotel will have a 5-star designation with a 30,000-square-foot luxury spa.

Four Seasons hotel in Yorkville to close Wednesday

        

Erin Criger | CityNews.ca

The Four Seasons hotel in Yorkville will close its doors Wednesday, moving to a new home at the corner of Yorkville and Bay.

The old hotel will be turned into the New Residence of Yorkville Plaza, featuring upscale residences and shops, developer Camrost-Felcorp said Tuesday. The base will be a two-storey glass pod that CEO David Feldman hopes will attract new stores to the area.

“A building that once was the catalyst in transforming Yorkville from a ‘village’ of coffee houses to a luxury destination will once again usher in a new era for this world-class location,” Feldman said in a statement.
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