The Avenue

Lisa Van de Ven | National Post

Consider this model a blank slate. The long white hallways of Suite 1501 at The Avenue are ideal for art enthusiasts to imagine their own collections in the space, while the layout was designed as the perfect party destination. Soft greys and creams and a herringbone floor look refined in the 3,150-square-foot suite, which features formal and informal spaces. “The way we introduce formality these days is more about the end-user and how they’ll be entertaining and socializing,” says designer Matt Davis, senior partner with The Design Agency. And so long hallways lead guests straight to the living and dining rooms; the kitchen is closed off, making it perfect for kitchen caterers, and the rest of the suite is kept separate so that guests don’t enter private rooms. It’s elegant and sophisticated, Mr. Davis says. Remaining suites at Camrost-Felcorp’s The Avenue range in size from 1,855 to 3,750 sq. ft. and in price from $850,000 to $4.7-million. The sales office is located at 155 St. Clair Ave. W. in Toronto and is open by appointment. For more information, call 416-486-6645 or visit theavenue.ca.
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Suzanne Wintrob | National Post

The folks at Camrost-Felcorp describe The Avenue, a 19-storey, 73-unit building at the corner of Avenue Road and St. Clair Avenue West, as an ultra-luxury elite condominium residence boasting white-glove services such as doormen, an in-house valet and an intimate private dining room and lounge with catering kitchen. But for the lucky purchaser of Suite #1702, luxury also means getting a chance to sneak in the back door.

Well, not exactly the back door. But close. You see, Suite #1702 is the only unit in The Avenue with a two-door elevator. The south door welcomes owners and visitors right into the residence’s grand foyer, while the north door opens to a smaller foyer leading to a bedroom/office with ensuite and terrace. For those operating a home office, it’s the perfect way to host clients while keeping the rest of the home off-limits. And for boomerang children who can’t seem to leave the comfy family nest, it’s a great way for to slip in and out without alarming the ‘rents.
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Gale Beeby | yourhome.ca

When you live in Forest Hill, you know you’ve arrived. And when coming home means driving through a porte coch’re and into a motor court – with a garden – where a valet takes care of your car, and you enter into a lobby designed by Brian Gluckstein and get on a private elevator to your suite, there truly is a sense of arrival.

"The boutique hotel feel is exactly what we were going after," says developer David Feldman, president of Camrost-Felcorp, during a tour of the The Avenue earlier this week. "We also wanted a very residential feel that is apropos of Forest Hill."

The reason for this particular foray at the construction site of The Avenue, on the southwest corner of Avenue Rd. and St. Clair Ave. W., is for Gluckstein to decide which of three suites that fill the 15th floor he will choose for a model suite. Each of the units are over 3,000 square feet.

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When you live in Forest Hill, you know you’ve arrived. And when coming home means driving through a porte cochere and into a motor court – with a garden – where a valet takes care of your car, and you enter into a lobby designed by Brian Gluckstein and get on a private elevator to your suite, there truly is a sense of arrival.

yourhome.ca

Donna Jean Mackinnon | yourhome.ca

Increasingly, developers of upscale condominiums are using the finer things in life – wine, art, gourmet food – as marketing tools to attract well-heeled buyers.

Last week Toronto developer David Feldman, CEO of Camrost-Felcorp, hosted a party in the model suite for The Avenue, where condo suites go for $1.2 million to $7 million. The event was organized to launch "Don’t Throw Stones," an exhibition of mixed media and glass artwork from the Sandra Ainsley Gallery.

Ainsley carefully distributed some 40 works of art throughout the model suite, designed by Gluckstein Design Planning Inc. The shimmering works from Ainsley’s stable of artists added colour and zip to rooms decorated in the neutral, black and brown palette favoured by the Gluckstein team.

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