Posted on November 13, 2012
Loft space was once hard to come by at St. Clair and Avenue Road, but Camrost has changed the game with their Imperial Plaza project.
After opening in 1957, the Imperial Oil Building at 111 St Clair West quickly became one of Toronto’s most iconic skyscrapers. After the company relocated to Calgary, Camrost converted the Imperial Oil Building into a unique residential community with two storeys of immaculately put together lofts.
With 24 suites on the eighth floor and 30 suites on the ninth floor, the lofts boast two storey layouts, ceilings that really soar (up to 16 feet), views of the city that are tough to match and the option to combine units. And though the building is still in the process of being converted, the interiors are stunning. Check out some photos from our construction tour below…
Posted on November 12, 2012
Real loft living is hard to come by in Toronto. Although many new developments claim loft-style features, only former industrial spaces that have been converted to work or living spaces are worthy of the true ‘loft’ title.
Last Friday, the NewInHomes.com team went on a very cool behind the scenes tour of Camrost-Felcorp’s Imperial Plaza – specifically, the 8th and 9th floors, the future home of Imperial Plaza Lofts (check out our pics of the incredible raw space).
Posted on November 10, 2012
To celebrate our new Instagram profile, we’re debuting our BuzzBuzzGram, with the best on-the-go snaps of the week. Remember those candy-laden Valentine grams you received in fifth grade in varying amounts, depending on your popularity? Think of this feature as a miniature valentine from us to you, minus the i’s dotted with hearts and questionable grammar.
Posted on July 28, 2012
New Condo Guide
Banking on the steady growth of high-end real estate in Toronto, Camrost-Felcorp is now launching what it calls luxury “mansions in the sky”, with the new release of Imperial Plaza Sky penthouses.
Camrost-Felcorp has partnered with custom homebuilder and designer Joe Brennan of Brennan Custom Homes Inc., to give purchasers the opportunity to custom design up to 10,000 sq. ft. of upscale living space in the former Imperial Oil building at 111 St. Clair West.
Posted on July 24, 2012
Tara Perkins | The Globe and Mail
There is no bubble in Toronto’s condo market, says the economics department of Royal Bank of Canada, the country’s largest bank and biggest mortgage lender.
And worries about the market are largely overdone, senior economist Robert Hogue says in a report to be released Tuesday.
He argues that the market does not pose as much risk as many people, including top policy makers in Ottawa, think it does.
For one thing, he believes that record sales for new condos are picking up the slack that exists because fewer single-family homes are being built. Government actions aimed at curbing urban sprawl are restricting builders’ ability to create new homes and so to meet the demand from the roughly 38,000 net new households in the Greater Toronto Area each year, builders must build upwards, Mr. Hogue says.
Posted on June 16, 2012
Martha Uniacke Breen | National Post
Yonge and St. Clair’s Imperial Plaza has voluminous penthouses and a breathtaking vista
Builder Joe Brennan stands in the future penthouses at Imperial Plaza, which he will be designing.
The promotional literature for Imperial Plaza, Camrost-Felcorp’s new condo conversion of the Imperial Oil building on St. Clair West, alludes to the TV series Mad Men — and indeed one could easily picture Don Draper and colleagues breezing through the lobby in square-cut suits and fedoras, since the Imperial Oil building is, in its own way, just as much of a period piece as the series. And its history is far more interesting than its uninflected, minimalist limestone-andsteel façade would imply. It’s serendipity that perhaps the city’s finest International Style landmark, completed at the height of the Cold War and so robustly built it could double as a bomb shelter, is being reincarnated as a luxury condo in 2012.
“I think it’s wonderful they’re keeping it as a living building,” says design-builder Joe Brennan, who will be designing the penthouses for the new complex. “The feeling of it, the volumes, Cubist lines, are just fantastic. There’s nothing quite like it in the city.”
For the most part, Camrost-Felcorp plans to preserve the building’s iconic, starkly gridded exterior more or less unaltered, save for the introduction of a rear parking entrance, and replace the glass block of the former mechanical floor with curtain walls to illuminate the new lofts on these levels. And the landscaping will be considerably more aesthetic than the current windswept plaza (one of International Style’s less persuasive ideas).
Posted on March 29, 2012
Kara Kuryllowicz | New Condo Guide
From a purely business point of view, David Feldman lives and breathes great buildings, yet this highly successful entrepreneur, the president and CEO of Camrost-Felcorp Inc., has a soft spot for certain iconic buildings such as the former Imperial Oil headquarters (Yonge St. and St. Clair Ave.) and the legendary Four Seasons’ hotel tower (Yorkville Ave. and Avenue Rd.).
As a real estate developer who has lived in Toronto’s Forest Hill neighbourhood for many years, Feldman has plenty of personal insights into consumers’ deep affection for a downtown urban lifestyle that puts them as close to their workplaces as to superb arts, entertainment, dining and retail.
Posted on March 28, 2012
Susan Pigg | Toronto Star
New 55-storey hotel towers over old location, which closes today
There are very few things that take legendary hotelier Isadore Sharp by surprise.
He’s built a business – a world renowned luxury brand, in fact – anticipating every problem, every want, every need of the well-heeled guests who count the Four Seasons’ hotels as one of their homes away from home.
But as he stood outside the chain’s new flagship property this week, staring up the sleek tower buzzing with construction workers and employees moving into new offices, Sharp was taken aback.
“It really stands on that location. You see it from everywhere,” says Sharp of the Four Seasons’ new Yorkville hotel, slated to open in August.
“I never expected that, I knew we were building a 55-storey building, but it just seems to be all by itself moving up there.”
That comes as no surprise, of course, to loyal customers who’ve always seen Four Seasons as towering above the competition… » Read More
Posted on February 28, 2012
Luxury condominium living may be synonymous with big city life, but it doesn’t necessarily mean losing touch with nature. After all, Toronto boasts about 7,400 hectares of green space and close to 1,500 parks.
A number of luxury developers are taking advantage of these natural endowments by choosing to build in urban neighbourhoods surrounded by plenty of green space.
Posted on February 28, 2012
At 20,000 square feet – encompassing the entire footprint of the Imperial Plaza building – the Imperial Club is an amenities centre designed to impress.