All Camrost-Felcorp Articles

Imperial Plaza – Luxury Defined


New Condo Guide (Luxury Living) | Spring 2014

Imperial Plaza

David Feldman, President & CEO at Camrost Felcorp, talks luxury at Imperial Plaza

“While many talk about luxury in terms of fashion and trend, those with a true appreciation and understanding for the finer things know the true luxury is timeless. From a project’s architecture to its material palette, luxury real estate must avoid the trends of the moment and embrace a design that will forever be considered a classic.

This was the principle which defined our revitalization of the celebrated Imperial Oil building at St. Clair Avenue West and Avenue Road, and led to its transformation into one of Canada’s most celebrated new luxury condominiums, known as Imperial Plaza.

Standing at 23 storeys, Imperial Plaza is a stunning feat of architecture made of limestone and granite, with a glass-clad exterior. Suites throughout the condominium enjoy up to 10ft. ceiling heights, and a range of outstanding finishes and features including stone countertops and back painted glass backsplashes. To top it off, many of the residences boast outstanding views.

From it’s distinctive location, iconic legacy, rich material palette, and elegant and timeless design, Imperial Plaza is a development that defines luxury real estate…forever.”

YOURS FOR $6,050,000
A suite with a 4,4000 sq. ft. interior and 2,000 sq. ft. exterior terrace.

Private Residences Gym, available exclusively to residents of the Private Residences and Sky Penthouses.

An express elevator takes you from the ground floor to the upper levels of the building, with a stop on the eighth floor for access to the Private Residences Gym.

Imperial Plaza – Market Snapshot


New Condo Guide (Luxury Living) | Spring 2014

Imperial Plaza Exterior Shot

Imperial Plaza – Camrost Felcorp

The Architect Onespace Unlimited
The Designer The Design Agency Sky Penthouses by Brennan Custom Homes Inc.

The Scoop Raising the bar for luxurious condo living in midtown Toronto, Imperial Plaza by Camrost Felcorp will combine the elegance of old-world charm with the convenience of modern condo living. Originally built in the 1950s, Imperial Plaza is a transformation of the historic Imperial Oil headquarters building at Avenue Road and St. Clair Avenue West. At 23 storeys, this stunning condominium residence is an absolute gem. Within the limestone and granite exterior, Imperial Plaza offers buyers a multitude of suite options – Imperial Suites, Imperial Lofts, Signature Suites, Private Residences and Sky Penthouses.

Located in the picturesque Deer Park neighbourhood, Imperial Plaza is situated steps from Yonge and St. Clair, offering the convenience of the St. Clair subway station as well as a multitude of grocery stores, shops and restaurants. Also close by is the venerable Forest Hill Village, Casa Loma and Yorkville, and countless parks, ravines and greenspaces.

Providing residents with unparalleled amenities, Imperial Plaza is home to the 20,000-sq.-ft. Imperial Club, boasting a pool complex, a state-ofthe-art fitness facility, two squash courts, a golf simulator, a games room, two screening rooms, media lounge and sound studios. Additional facilities include a ground-floor indoor fireside lounge with dining area and kitchenette, a boardroom, and a 20,000-sq.-ft. beautifully landscaped urban courtyard including ground-floor outdoor furnished fireside patio with gas barbecues, outdoor kitchen island and eating area.

For more info 1499 Yonge St. w t 416.925.2501 e

Camrost Felcorp Offers The Yorkville Toronto Knows and Loves


New Condo Guide | Apr 26 – May 10, 2014

Cumberland Tower Residences - Aerial Shot and Residential Entrance off Cumberland Street. All images are artist concept.

Yorkville Plaza II : Cumberland Tower at Avenue and Cumberland

Historically, Torontonians have come to associate the Yorkville neighbourhood with its lane ways, boutiques and fine dining restaurants. In recent years, marketers have tried to expand the neighbourhood and the boundaries of this iconic area’s brand, however, the real Yorkville sits between Cumberland Street and Yorkville Avenue, Avenue Road and Bay Street.

Here, within the heart of Yorkville, is a new condo development from Camrost Felcorp, called Yorkville Plaza II: Cumberland Tower.

Following the success of the first phase, The New Residences of Yorkville Plaza (already 92 per cent sold), Yorkville Plaza II: Cumberland Tower is set to bring the ultimate in luxurious Yorkville living to its purchasers.
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Groovin’ Along


Post polar-vortex winter, it’s fair enough that folks in Toronto are desperately longing for warmer weather. Mother Nature is holding out, but strolling past the haute shops of Bloor Street’s Mink Mile does feel like spring, with mandarin-coloured frocks and floral-print tops beckoning from the windows.

Rain or shine (or blizzard, for that matter), Yorkville is the nucleus of upscale fashion and style in the city, known internationally as the place to find Tiffany, Louis and Coco, et al., within a few blocks. Beyond fashion, the neighbourhood has long been a well-recognized hub of art and culture.

Duck away from Bloor onto Yorkville’s sheltered streets and cobbled laneways and discover the din of restaurants old and new filled with intriguing patrons. Folks grab cappuccinos from quiet cafés by day and premium martinis from hip bars by night. Art galleries celebrating mediums from paint and sculpture to photography and ceramics dot the streets.

South of Bloor, The Royal Ontario Museum holds millions of objects in dozens of galleries for leisurely perusal and Koerner Hall at The Royal Conservatory of Music hosts fine musical performances. The nearby University of Toronto campus is home to some of the city’s most prominent and stunning historic buildings — and it’s a lovely place for a walk on a warm spring day.

“Fifty years ago, Yorkville became a central part of modern Toronto, ” says David Moos, an independent art consultant and former curator of contemporary art for the Art Gallery of Ontario.

“Yorkville was seminal to the identity of the city, ” Mr. Moos says. “It was a wonderful bohemian beginning, with the opening of nightclubs and spots like the Riverboat Coffeehouse where Canadian icons Joni Mitchell, Gordon Lightfoot and others performed. As it was defined through the 1960s, it became home to contemporary galleries as well. ”

Mr. Moos knows the neighbourhood art scene. In 1959, his father, the late Walter Moos, opened Gallery Moos, at the corner of Davenport and Avenue roads. After two years the gallery relocated to Yorkville Avenue, where it remained for three decades.

“Throughout the 1980s, Yorkville became the most sophisticated retail precinct in Canada, synonymous with international style, ” Mr. Moos says. “Yorkville was important to Toronto because it captured and conveyed the aspirations of a forward-looking city. ” See yorkville on Page PH6

Small suites that are big on luxury


The Globe And Mail | Real Estate Collection | Spring 2014

The Cumberland Tower - Contemporary Suite. All images are artist concept.The Cumberland small suites provide all the perks of living in the exciting Yorkville neighbourhood and luxury amenities, but at a lesser price tag than other condo projects in the area.

It can be a smart investment to buy a smaller suite at a more upscale address

The smart money is on small. It’s smart thinking to buy a smaller suite at a prestigious downtown address, as you get the same level of luxuries and the same amenities as those who buy in the million-dollar range.

More people are thinking ‘small.’ And developers are meeting the demand with more suites at an entry level price tag. Camrost-Felcorp recently launched the second phase of its Cumberland project in the heart of Yorkville where 100 units are selling for under $400,000, says CEO David Feldman. And another 220 suites, with one-bedroom-plus-den, are selling for just under $500,000.
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A People Place


Today, the area continues to embody the arts and the international appeal of the city. Mr. Moos remains invested in Yorkville culture, currently working as the public art consultant for Yorkville Plaza II: Cumberland Tower (thecumberland. ca), a Camrost-Felcorp project located at Avenue Road and Cumberland Street.

Cumberland Tower is the second of two buildings at the site of the former Yorkville landmark Four Seasons Hotel. The first, Yorkville Plaza, occupies the old hotel building itself, which was stripped down to the concrete shell before being reconstructed, where neighbouring Cumberland Tower is a completely new build.

“The public art plan for Cumberland Tower is germinal to the project,” Mr. Moos says. “It very much has to do with the history of the area, which has always been a place where people can come together and discover culture. We’re not just putting in art work, but creating a courtyard oriented to the pedestrian. It’s rooted in the idea of neighbourhood and the ideals of street interactions.”

Full details of the public art plan are still under wraps, but the display will include works from both Canadian and international artists, as well as a waterfall and outdoor seating area not just for residents, but everyone to enjoy.

“This project will become a gateway into Yorkville,” says Camrost-Felcorp president and CEO David Feldman. “Historically, what you would see here is the concrete back of the former hotel, but we’re transforming it into an arrival area that will become a part of the neighbourhood.”

The 40-storey tower, designed by WZMH Architects, includes a podium that will house upscale retailers and a restaurant. The Tower Residences on floors 4 to 25 range from 385 to 855 square feet, priced from $350,000 to $750,000. Floors 26 and higher will make up the Private Residences collection of larger suites priced from $1.3-million to $18-million.

“Yorkville is known worldwide and we’re building in the heart of it,” says Andrew Barnicke, president of Abbey Road Ventures, a Cumberland Tower development partner. “The location allows people to become a part of Yorkville, not just live on the edge of it.”

Life in the centre of Yorkville certainly comes with conveniences, such as easy access to the Yonge-University and Bloor-Danforth subway lines and a walkable, village-vibe ‘hood chockablock with top eateries, gourmet food stores and luxury shops selling designer denim, posh home decor and all things bling.

A number of new condos built in area during the past few years have fostered a community feeling and helped to grow amenities such as fitness centres, supermarkets and health and medical offices.

“It’s interesting how height [tall buildings] has been absorbed into Yorkville, but hasn’t changed the character of the neighbourhood,” says Mr. Moos. “It has always been a special place where people gathered and remains a central neighbourhood for art and culture.” And when spring continues to roar like a ruthless lion, it’s still the perfect place for a bit of retail therapy.

A New Direction in Yorkville



“Affordable Yorkville.”

That’s how seasoned Toronto broker Hunter Milborne characterizes what’s on offer at The Cumberland at Yorkville Plaza, a new 40-storey condo building to be built on the prestigious corner of Avenue Rd. and Cumberland Ave. More than 100 of the 272 suites recently released for sale are priced under $400,000.

“It’s pretty good for this neighbourhood,” says Milborne, principal of Milborne Real Estate Inc., and head of sales for the project. “If you went shopping and said, ‘I want to buy something in Yorkville for under $400,000,’ most people would say that’s not going to happen.’

“The Cumberland — a glass tower that flares out near the top of its north side — marks the second phase of Yorkville Plaza. The first phase saw the old Four Seasons hotel, at Avenue Rd. and Yorkville Ave., converted into the 32-storey tower: TheNew Residences of Yorkville Plaza. Phase 2 construction will also erect an 11-storey, office-condo building on Yorkville Ave.
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Yorkville Plaza Construction Tour


Yorkville Plaza

Recently, we had the opportunity to take a construction tour of Camrost Felcorp’s highly anticipated Toronto condo, Yorkville Plaza (located at the corner of Yorkville and Avenue Road). We met Camrost Felcorp’s Director of Marketing Richard Mariani at the site, who served as our tour guide.
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Camrost’s Imperial Plaza lives up to the hype with two storeys of amazing loft space

imperial plaza3
Loft space was once hard to come by at St. Clair and Avenue Road, but Camrost has changed the game with their Imperial Plaza project.

After opening in 1957, the Imperial Oil Building at 111 St Clair West quickly became one of Toronto’s most iconic skyscrapers. After the company relocated to Calgary, Camrost converted the Imperial Oil Building into a unique residential community with two storeys of immaculately put together lofts.

With 24 suites on the eighth floor and 30 suites on the ninth floor, the lofts boast two storey layouts, ceilings that really soar (up to 16 feet), views of the city that are tough to match and the option to combine units. And though the building is still in the process of being converted, the interiors are stunning. Check out some photos from our construction tour below…
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Insta(Buzz)gram roundup: this week’s best shots

To celebrate our new Instagram profile, we’re debuting our BuzzBuzzGram, with the best on-the-go snaps of the week. Remember those candy-laden Valentine grams you received in fifth grade in varying amounts, depending on your popularity? Think of this feature as a miniature valentine from us to you, minus the i’s dotted with hearts and questionable grammar.
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