Posted on November 13, 2012
Loft space was once hard to come by at St. Clair and Avenue Road, but Camrost has changed the game with their Imperial Plaza project.
After opening in 1957, the Imperial Oil Building at 111 St Clair West quickly became one of Toronto’s most iconic skyscrapers. After the company relocated to Calgary, Camrost converted the Imperial Oil Building into a unique residential community with two storeys of immaculately put together lofts.
With 24 suites on the eighth floor and 30 suites on the ninth floor, the lofts boast two storey layouts, ceilings that really soar (up to 16 feet), views of the city that are tough to match and the option to combine units. And though the building is still in the process of being converted, the interiors are stunning. Check out some photos from our construction tour below…
Posted on November 12, 2012
Real loft living is hard to come by in Toronto. Although many new developments claim loft-style features, only former industrial spaces that have been converted to work or living spaces are worthy of the true ‘loft’ title.
Last Friday, the NewInHomes.com team went on a very cool behind the scenes tour of Camrost-Felcorp’s Imperial Plaza – specifically, the 8th and 9th floors, the future home of Imperial Plaza Lofts (check out our pics of the incredible raw space).
Posted on November 10, 2012
To celebrate our new Instagram profile, we’re debuting our BuzzBuzzGram, with the best on-the-go snaps of the week. Remember those candy-laden Valentine grams you received in fifth grade in varying amounts, depending on your popularity? Think of this feature as a miniature valentine from us to you, minus the i’s dotted with hearts and questionable grammar.
Posted on November 6, 2012
Lisa Van de Ven | National Post
Price range: $2,815,000 to $3,918,000 (for the new penthouses only)
Location: Yorkville Avenue and Avenue Road, Toronto
Posted on October 19, 2012
Alex Corey | urbantoronto.ca
All eyes in Yorkville have recently been focused on the grand opening of the new Four Seasons Hotel and Private Residences on Bay Street. As the dust settles, we thought it might be appropriate to draw your attention back to the old Four Seasons on Avenue Road, currently deep in the process of being renovated to become the new Yorkville Plaza. Developed by Camrost-Felcorp, the project will see the extensive retro fitting of the iconic 1970′s tower at Yorkville and Avenue Road, while a proposed new tower designed by WZMH Architects at Cumberland and Avenue would rise where the current demolition is taking place.
Demolition of the south podium seen from the southwest, image by urbandreamer
Demolition of the south podium has already begun, with the concrete cladding being peeled away to reveal the extensive substructure that has held in place.
Posted on August 4, 2012
Lisa Van de Ven | National Post
At Etobicoke’s California Condos, where suites start at $225,900, great design reigns
Young professionals and downsizers with “a certain taste on a certain budget” will be drawn to the LaJolla model suite at California Condos, says designer Andrew Bottecchia. The designer of Bottecchia Artistic Group worked on the 975-square-foot unit alongside the Design Agency. At the suite, a clean and contemporary look prevails: The feel is fresh and inviting, with a neutral palette punctuated by pops of red. Glass tabletops and limited accessorizing keep sightlines open, for an airy and uncluttered ambiance. “We didn’t want to overdress the space,” Mr. Bottecchia says. “It’s just nice clean lines and comfortable.” Remaining suites at the Camrost-Felcorp site range from 455 to 975 square feet and are priced from $225,900 to the mid-$500,000s. The sales office is located at 185 Legion Rd. N., Terrace Level, Etobicoke. It’s open Monday to Thursday from noon to 6 p.m. and weekends from noon to 5 p.m. For more information, call 416-251-8888 or visit californiacondosto.ca.
Posted on July 28, 2012
New Condo Guide
Banking on the steady growth of high-end real estate in Toronto, Camrost-Felcorp is now launching what it calls luxury “mansions in the sky”, with the new release of Imperial Plaza Sky penthouses.
Camrost-Felcorp has partnered with custom homebuilder and designer Joe Brennan of Brennan Custom Homes Inc., to give purchasers the opportunity to custom design up to 10,000 sq. ft. of upscale living space in the former Imperial Oil building at 111 St. Clair West.
Posted on July 27, 2012
The BuzzBuzzHome Blog
When there’s only 7 units left at a condo in a prime location, you know what that means?
That’s right! Time is of the essence to scoop up a suite.
Such is the case at iLoft, the south Etobicoke project by Camrost-Felcorp. With five of the seven units boasting 2 storeys, 17′ ceilings, and open riser staircases, you can bet that this collection won’t be on the market for long. All the suites also feature granite countertops and stainless steel appliances. Ooh la la…
Suites are available for immediate occupancy, so if patience isn’t one of your virtues, one of these suites is definitely up your alley.
Posted on July 24, 2012
Tara Perkins | The Globe and Mail
There is no bubble in Toronto’s condo market, says the economics department of Royal Bank of Canada, the country’s largest bank and biggest mortgage lender.
And worries about the market are largely overdone, senior economist Robert Hogue says in a report to be released Tuesday.
He argues that the market does not pose as much risk as many people, including top policy makers in Ottawa, think it does.
For one thing, he believes that record sales for new condos are picking up the slack that exists because fewer single-family homes are being built. Government actions aimed at curbing urban sprawl are restricting builders’ ability to create new homes and so to meet the demand from the roughly 38,000 net new households in the Greater Toronto Area each year, builders must build upwards, Mr. Hogue says.
Posted on June 16, 2012
Martha Uniacke Breen | National Post
Yonge and St. Clair’s Imperial Plaza has voluminous penthouses and a breathtaking vista
Builder Joe Brennan stands in the future penthouses at Imperial Plaza, which he will be designing.
The promotional literature for Imperial Plaza, Camrost-Felcorp’s new condo conversion of the Imperial Oil building on St. Clair West, alludes to the TV series Mad Men — and indeed one could easily picture Don Draper and colleagues breezing through the lobby in square-cut suits and fedoras, since the Imperial Oil building is, in its own way, just as much of a period piece as the series. And its history is far more interesting than its uninflected, minimalist limestone-andsteel façade would imply. It’s serendipity that perhaps the city’s finest International Style landmark, completed at the height of the Cold War and so robustly built it could double as a bomb shelter, is being reincarnated as a luxury condo in 2012.
“I think it’s wonderful they’re keeping it as a living building,” says design-builder Joe Brennan, who will be designing the penthouses for the new complex. “The feeling of it, the volumes, Cubist lines, are just fantastic. There’s nothing quite like it in the city.”
For the most part, Camrost-Felcorp plans to preserve the building’s iconic, starkly gridded exterior more or less unaltered, save for the introduction of a rear parking entrance, and replace the glass block of the former mechanical floor with curtain walls to illuminate the new lofts on these levels. And the landscaping will be considerably more aesthetic than the current windswept plaza (one of International Style’s less persuasive ideas).