All Camrost-Felcorp Articles

Imperial Plaza – Luxury Defined


New Condo Guide (Luxury Living) | Spring 2014

Imperial Plaza

David Feldman, President & CEO at Camrost Felcorp, talks luxury at Imperial Plaza

“While many talk about luxury in terms of fashion and trend, those with a true appreciation and understanding for the finer things know the true luxury is timeless. From a project’s architecture to its material palette, luxury real estate must avoid the trends of the moment and embrace a design that will forever be considered a classic.

This was the principle which defined our revitalization of the celebrated Imperial Oil building at St. Clair Avenue West and Avenue Road, and led to its transformation into one of Canada’s most celebrated new luxury condominiums, known as Imperial Plaza.

Standing at 23 storeys, Imperial Plaza is a stunning feat of architecture made of limestone and granite, with a glass-clad exterior. Suites throughout the condominium enjoy up to 10ft. ceiling heights, and a range of outstanding finishes and features including stone countertops and back painted glass backsplashes. To top it off, many of the residences boast outstanding views.

From it’s distinctive location, iconic legacy, rich material palette, and elegant and timeless design, Imperial Plaza is a development that defines luxury real estate…forever.”

YOURS FOR $6,050,000
A suite with a 4,4000 sq. ft. interior and 2,000 sq. ft. exterior terrace.

Private Residences Gym, available exclusively to residents of the Private Residences and Sky Penthouses.

An express elevator takes you from the ground floor to the upper levels of the building, with a stop on the eighth floor for access to the Private Residences Gym.

Imperial Plaza – Market Snapshot


New Condo Guide (Luxury Living) | Spring 2014

Imperial Plaza Exterior Shot

Imperial Plaza – Camrost Felcorp

The Architect Onespace Unlimited
The Designer The Design Agency Sky Penthouses by Brennan Custom Homes Inc.

The Scoop Raising the bar for luxurious condo living in midtown Toronto, Imperial Plaza by Camrost Felcorp will combine the elegance of old-world charm with the convenience of modern condo living. Originally built in the 1950s, Imperial Plaza is a transformation of the historic Imperial Oil headquarters building at Avenue Road and St. Clair Avenue West. At 23 storeys, this stunning condominium residence is an absolute gem. Within the limestone and granite exterior, Imperial Plaza offers buyers a multitude of suite options – Imperial Suites, Imperial Lofts, Signature Suites, Private Residences and Sky Penthouses.

Located in the picturesque Deer Park neighbourhood, Imperial Plaza is situated steps from Yonge and St. Clair, offering the convenience of the St. Clair subway station as well as a multitude of grocery stores, shops and restaurants. Also close by is the venerable Forest Hill Village, Casa Loma and Yorkville, and countless parks, ravines and greenspaces.

Providing residents with unparalleled amenities, Imperial Plaza is home to the 20,000-sq.-ft. Imperial Club, boasting a pool complex, a state-ofthe-art fitness facility, two squash courts, a golf simulator, a games room, two screening rooms, media lounge and sound studios. Additional facilities include a ground-floor indoor fireside lounge with dining area and kitchenette, a boardroom, and a 20,000-sq.-ft. beautifully landscaped urban courtyard including ground-floor outdoor furnished fireside patio with gas barbecues, outdoor kitchen island and eating area.

For more info 1499 Yonge St. w t 416.925.2501 e

Camrost Felcorp Offers The Yorkville Toronto Knows and Loves


New Condo Guide | Apr 26 – May 10, 2014

Cumberland Tower Residences - Aerial Shot and Residential Entrance off Cumberland Street. All images are artist concept.

Yorkville Plaza II : Cumberland Tower at Avenue and Cumberland

Historically, Torontonians have come to associate the Yorkville neighbourhood with its lane ways, boutiques and fine dining restaurants. In recent years, marketers have tried to expand the neighbourhood and the boundaries of this iconic area’s brand, however, the real Yorkville sits between Cumberland Street and Yorkville Avenue, Avenue Road and Bay Street.

Here, within the heart of Yorkville, is a new condo development from Camrost Felcorp, called Yorkville Plaza II: Cumberland Tower.

Following the success of the first phase, The New Residences of Yorkville Plaza (already 92 per cent sold), Yorkville Plaza II: Cumberland Tower is set to bring the ultimate in luxurious Yorkville living to its purchasers.
Read More

Small suites that are big on luxury


The Globe And Mail | Real Estate Collection | Spring 2014

The Cumberland Tower - Contemporary Suite. All images are artist concept.The Cumberland small suites provide all the perks of living in the exciting Yorkville neighbourhood and luxury amenities, but at a lesser price tag than other condo projects in the area.

It can be a smart investment to buy a smaller suite at a more upscale address

The smart money is on small. It’s smart thinking to buy a smaller suite at a prestigious downtown address, as you get the same level of luxuries and the same amenities as those who buy in the million-dollar range.

More people are thinking ‘small.’ And developers are meeting the demand with more suites at an entry level price tag. Camrost-Felcorp recently launched the second phase of its Cumberland project in the heart of Yorkville where 100 units are selling for under $400,000, says CEO David Feldman. And another 220 suites, with one-bedroom-plus-den, are selling for just under $500,000.
Read More

A New Direction in Yorkville



“Affordable Yorkville.”

That’s how seasoned Toronto broker Hunter Milborne characterizes what’s on offer at The Cumberland at Yorkville Plaza, a new 40-storey condo building to be built on the prestigious corner of Avenue Rd. and Cumberland Ave. More than 100 of the 272 suites recently released for sale are priced under $400,000.

“It’s pretty good for this neighbourhood,” says Milborne, principal of Milborne Real Estate Inc., and head of sales for the project. “If you went shopping and said, ‘I want to buy something in Yorkville for under $400,000,’ most people would say that’s not going to happen.’

“The Cumberland — a glass tower that flares out near the top of its north side — marks the second phase of Yorkville Plaza. The first phase saw the old Four Seasons hotel, at Avenue Rd. and Yorkville Ave., converted into the 32-storey tower: TheNew Residences of Yorkville Plaza. Phase 2 construction will also erect an 11-storey, office-condo building on Yorkville Ave.
Read More

Yorkville Plaza Construction Tour


Yorkville Plaza

Recently, we had the opportunity to take a construction tour of Camrost Felcorp’s highly anticipated Toronto condo, Yorkville Plaza (located at the corner of Yorkville and Avenue Road). We met Camrost Felcorp’s Director of Marketing Richard Mariani at the site, who served as our tour guide.
Read More

Camrost’s Imperial Plaza lives up to the hype with two storeys of amazing loft space

imperial plaza3
Loft space was once hard to come by at St. Clair and Avenue Road, but Camrost has changed the game with their Imperial Plaza project.

After opening in 1957, the Imperial Oil Building at 111 St Clair West quickly became one of Toronto’s most iconic skyscrapers. After the company relocated to Calgary, Camrost converted the Imperial Oil Building into a unique residential community with two storeys of immaculately put together lofts.

With 24 suites on the eighth floor and 30 suites on the ninth floor, the lofts boast two storey layouts, ceilings that really soar (up to 16 feet), views of the city that are tough to match and the option to combine units. And though the building is still in the process of being converted, the interiors are stunning. Check out some photos from our construction tour below…
Read More

Insta(Buzz)gram roundup: this week’s best shots

To celebrate our new Instagram profile, we’re debuting our BuzzBuzzGram, with the best on-the-go snaps of the week. Remember those candy-laden Valentine grams you received in fifth grade in varying amounts, depending on your popularity? Think of this feature as a miniature valentine from us to you, minus the i’s dotted with hearts and questionable grammar.
Read More

For Sale: The New Residences of Yorkville Plaza


Lisa Van de Ven | National Post

Yorkville Plaza
Price range: $2,815,000 to $3,918,000 (for the new penthouses only)
Location: Yorkville Avenue and Avenue Road, Toronto
Read More

South Podium Demolition Underway at Yorkville Plaza


Alex Corey |

All eyes in Yorkville have recently been focused on the grand opening of the new Four Seasons Hotel and Private Residences on Bay Street. As the dust settles, we thought it might be appropriate to draw your attention back to the old Four Seasons on Avenue Road, currently deep in the process of being renovated to become the new Yorkville Plaza. Developed by Camrost-Felcorp, the project will see the extensive retro fitting of the iconic 1970′s tower at Yorkville and Avenue Road, while a proposed new tower designed by WZMH Architects at Cumberland and Avenue would rise where the current demolition is taking place.

Yorkville Plaza Condos in Toronto by Camrost-Felcorp and WZMH Architects
Demolition of the south podium seen from the southwest, image by urbandreamer

Demolition of the south podium has already begun, with the concrete cladding being peeled away to reveal the extensive substructure that has held in place.
Read More